We Offer Clients Our exPRtise
in crafting compelling narratives to boost their brand
in crafting compelling narratives to boost their brand
exPRtise is a full-service public relations agency taking on diverse projects from almost every corner of the marketing and communications spectrum. Founded by two seasoned communications professionals who have had long successful careers in Los Angeles and New York City, exPRtise develops and executes strategic marketing, public relations and promotional campaigns for a wide range of businesses, products, services, and brands both nationally and locally.
Co-Founder Randi Cone has honed her craft for three decades, both in-house, as head of corporate communications departments at Showtime, King World, PBS, and Conde Nast, as an Executive VP at entertainment powerhouse, Rogers and Cowan, and in her own bi-coastal agency, overseeing the implementation of hundreds of successful, high profile public relations campaigns in the television, arts, and publishing industries. She most recently has applied her skills and strategic know-how in marketing and public relations to a select group of entertainment, lifestyle, publishing and non-profit clients.
Co-Founder Alyssa Sullivan has more than twenty years of experience in all phases of marketing communications for top companies, startups, non-profits, Fortune 500 clients and political campaigns. She started her career at NBC News as a national news producer, where she acquired her news judgment skills. She puts those skills to work in her PR consultancy and by providing clients with national and local broadcast tours. As an agency executive and PR business owner she brings her passion for storytelling to every campaign.
We have a distinctly wide range of interests and experience...from television series' and film launches to tech start-ups and health and wellness organizations to hospitality and publishing. By uniquely providing our clients with creative, big thinking to get people talking and interjecting their brand into the latest news cycles, we establish a lasting impression on their audience.
Unlike larger agencies, we do not hand an account off to junior account executives but are hands-on, drawing upon our many years of experience to create and then implement a strategy that we know will work! We have special relationships with a wide range of equally experienced strategic partners around the country. We call on the most effective for each project, tailoring a team that has direct expertise in the client’s discipline.
We have spent decades building our network of industry leaders and media contacts. From media relations, crisis management and event development to content marketing, talent relations and social media, we have the experience and know-how to build highly effective branding campaigns specifically designed to meet our clients' particular needs.
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